![\"Podcast](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/Webinar-Registration-Form.jpg\")
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It’s no surprise that the use of webinars has increased dramatically over the last few months. In this case study, we’ll show you how one company has used Gravity Forms to build a webinar registration system right within its WordPress website.<\/p>\n
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During this article, we discuss the features of the form, and the numerous integrations used, including Zapier and GoToWebinar. These integrations not only enable the company to sign up customers to their webinars, but also to email out automatic links to the webinars and then send the data collected to other applications. Let’s find out more…<\/p>\n
![\"Register](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/Register-for-a-Webinar.jpg\")
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Andrew Rowland<\/a>, founder of the marketing and technology agency Riverine Inc.<\/a>, is a long-term Gravity Forms fan and uses the plugin on nearly all of his clients’ sites. This webinar registration system case study that he has shared with us represents one of his most complex form integrations – and an interesting one at that!<\/p>\n Andrew worked with Mortgage Capital Trading (MCT)<\/a>, creating a webinar registration form for their website. MCT use GoToWebinar to run their webinars, and wanted to integrate it with an advanced form builder so they could register participants for their webinars and then manage the data they collected. Gravity Forms was an obvious choice!<\/p>\n To do this, the registration form integrates with the Gravity Forms Zapier Add-On. Through Zapier, the form could then be further integrated with GoToWebinar, as well as a number of MCT’s other existing solutions including Salesforce, MailChimp, and Google Sheets.<\/p>\n Here\u2019s an overview of the different elements used and their roles within the webinar registration process…<\/p>\n So let\u2019s now look in more depth at how the form was created, and specifically how Zapier has been used to guarantee its success\u2026<\/p>\n There are a number of key features that the registration form used that are worth noting\u2026<\/p>\n When a user completes the form, it sends the data to two different Zaps\u2026<\/p>\n Let’s now look at the form’s workflow in detail…<\/p>\n As you can see, Zapier forms the backbone of this complex form process, and enables a number of integrations to work together to register customers for webinars as well as collect, process, and manage users\u2019 data.<\/p>\n The Gravity Forms Zapier Add-On<\/a> allows you to integrate your forms with over 2000 online services – it is available for any of our customers who have Pro or Elite licenses.<\/p>\n Gravity Forms has also recently released a beta for Zapier v4. If you are a Zapier power user you are going to love the new release because now you can do all your Zaps\u2019 configurations inside of Zapier instead of the Add-On.<\/p>\n Additionally, Gravity Forms can be used as a Zapier action as well as a Zapier trigger, and much more! For further information on Zapier v4 Beta, please check out our Docs<\/a>.<\/p>\n If you are keen to get onboard with Zapier v4 Beta, follow the installation instructions provided<\/a> and be sure to report back on what you think of it<\/a>!<\/p>\n We hope this case study was useful and will inspire you to use Zapier to create your own customized solutions for your business or projects. For more details on how you can use Zapier to enhance your forms, check out these articles\u2026<\/p>\n Any questions on using the Gravity Forms Zapier Add-On or getting started with Zapier v4 Beta? If so, please ask away in the comments below…<\/em><\/p>\n <\/p>\n If you want to keep up-to-date with what’s happening on the blog sign up for the Gravity Forms newsletter!<\/strong><\/p>\n\n
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Webinar Registration Form Features<\/h2>\n
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![\"Shortcode\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/Shortcode.jpg\")
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![\"MailChimp\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/MailChimp.jpg\")
<\/p>\n![\"MCT](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/Desktop-screenshot.png\")
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![\"Webinar](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/Webinar-Registration-Form-Registration-Completed-07-22-2019-at-4-00-pm-Salesforce.png\")
<\/p>\nZapier Integration<\/h2>\n
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Webinar Registration Form Workflow<\/h2>\n
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Screenshot of Zap 1 Set-up<\/h4>\n
![\"Find](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/Find-Create-Account-Contact-in-Salesforce-from-GravityForm-w-no-ContactID-Zapier.png\")
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Screenshot of Zap 2 Set-up<\/h4>\n
![\"_w](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/w-ContactID-Gforms-to-GoTo-Webinar-Spreadsheet-Log-and-add-Note-in-SF-Zapier.png\")
<\/p>\nInstall Zapier v4 Beta Today!<\/h2>\n
Final Thoughts<\/h2>\n
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<\/div>\nAbout the Case Study Contributor<\/strong>:
\nAndrew Rowland is founder of Riverine, Inc., a boutique marketing & technology consultancy focused on helping start-ups and SMBs develop & execute data-driven strategies for growth. Specialties include Information Architecture, Business Process Design, and Marketing \/ Sales Funnel Optimization & Automation.
\nLinkedIn: https:\/\/www.linkedin.com\/in\/andrewtrowland\/<\/a>
\nWebsite: https:\/\/marketingconsulting.co\/<\/a><\/div>\n\n![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/06\/Gravity-Forms-Newsletter-1.png\")
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